This year marks a very special milestone for Alfombra Roja: two decades of offering our expertise and support to companies, organizations, and institutions seeking to enter and grow in the Spanish and Nordic markets.
Since the very beginning, Alfombra Roja has served as a bridge between Spain and the Nordic countries (Sweden, Norway, Finland, Denmark, and Iceland), supporting product internationalization, designing market entry strategies, arranging meetings with potential clients and key collaborators, and managing company participation in trade fairs and events.
From zero to a benchmark in the Nordic market — and beyond
“When I founded Alfombra Roja, the concept of internationalization hardly even existed,” says Maribel Álvarez, founder and director of Alfombra Roja.
Thanks to our team’s Hispanic-Nordic roots, we provide a deep understanding of the local markets, its consumers, and cultural nuances.
In recent years, Alfombra Roja has also expanded its reach, working with international clients from across the Mediterranean basin, Latin America, and even Asia.
Lilla extra — that special touch
We are proud that our clients highlight our personalized attention, market knowledge, and results-oriented approach. At Alfombra Roja, we always go the extra mile — that lilla extra — which adds a touch of excellence to all our services:
- Feasibility studies and market entry strategies
- Meeting agendas with potential clients and partners
- B2B relationship management
- Trade fair participation management
- Stand design and on-site support
- Study and inspiration visits
- European projects promoting entrepreneurship and cross-border cooperation (such as Erasmus+ or Young Entrepreneurs)
Over the years, numerous institutions and companies have trusted Alfombra Roja. To all of them: thank you — it has been a true pleasure!
Anniversary gift
To celebrate our 20th anniversary, we’re offering a free diagnostic consultation for companies considering international expansion. We’ll study your company’s potential in the new market and design the best entry strategy.
📩 Book your appointment at info@alfombraroja.se
