Who we are

Alfombra Roja was created in 2005 in Stockholm, Sweden. Its Founder and Director, Maribel Álvarez, knew how to appreciate the potential of the northern territories for the expansion of foreign companies. With this goal in mind, she unrolled the red carpet along which hundreds of clients have paraded.

 

Right now, we are leaders in creating business opportunities in the Nordic countries and Southern Europe, as well as working with clients and trade fairs all over the world.

Go international with a little extra!

Our clients' opinions

Roger Hostalot Sanz
The collaboration with Alfombra Roja exceeded the high expectations we had. Maribel brought a lot of value to us with her expertise. Thanks to that, Palex Medical was able to enter the Nordic countries with the best distributors. If I ever have to sell in Northern Europe again, I know who to call.
Eduardo Pérez MaestroFinca Hualdo
Last June, Alfombra Roja Consulting organized a series of meetings in various cities in Sweden and Denmark. Our goal at "Quesos y Casas de Hualdo" was to find the right importers for our artisan cheeses and early-harvest extra virgin olive oils. A month later, I can only congratulate them as the outcome of their work has been excellent. Congratulations and thank you very much on behalf of Finca Hualdo.
Begoña Medio ZorrillaAsturex
It was a pleasure to have the experience and knowledge of the Norwegian and Swedish markets from the Alfombra Roja team. They arranged highly relevant meetings that provided us with initial contacts in the Nordic market. They are dynamic professionals with exquisite handling.
Pablo Jonte
They are the perfect partner to support and work in the Nordic countries. They know the market and possess extensive and professional knowledge.
Fernando Ruiz
I traveled to Denmark and Sweden in May as part of a Trade Mission. I would like to highlight the agenda management and the great assistance provided by the Alfombra Roja team for initial prospecting and gaining a deeper understanding of the Scandinavian market. Excellent personal attention and confidence that the meetings held will continue. Thank you very much for everything!
Bioquochem SL
It's been a pleasure working with Alfombra Roja. Maribel made every effort to make the most of each day of the Trade Mission in Norway and Sweden. Without a doubt, it won't be the last time!
Álvaro del Río
Alfombra Roja is a great ally for anyone looking to sell their product in the Nordic market. Maribel is a highly professional individual with experience and knowledge of this market. I can only give positive reviews of this company.
Angel Aldecoa
Maribel embodies all the professionalism and effectiveness one can expect from a company like Alfombra Roja. The search for potential clients in the Nordic countries by Alfombra Roja always yields positive results.
Patricia Romero Martinez
They have demonstrated great professionalism as well as involvement in crafting the agenda to ensure its success.
Francisco Rojo
We are delighted with the great work done by ALFOMBRA ROJA, thank you very much for everything!
Mar Rodriguez Herranz
A highly recommended company for its professionalism, seriousness, and excellent results in their work.
Ignacio roves
They are very professional. Excellent treatment.
Juan Carlos Tomás Ródenas
Professionalism, service, responsiveness, and friendliness.

Our team

We are a Spanish-Scandanavian multidisciplinary team with knowledge in the different company sectors and local languages: Spanish, Danish, Norwegian, Swedish and English. Our professionalism, creativity, experience, rigorousness and passion for our work, are the bases of our success.

We work together with our partners and collaborators across all continents

Alfombra Roja has offices in Sweden and Spain and, over the course of the last 19 years, we have built up a network of partners, collaborators and consultants with extensive experience in internationalization all over the world. Thanks to this network, we can offer our internationalization services on all continents.

Maribel Álvarez

Director

Laura Chichelnitzky

Senior Internationalization Consultant & Project Director

Susana González

Internationalization Consultant, European Projects & Fairs

Louise Landström Pokorni

Internationalization Consultant

Internationalization Consultant Finland

Aase Herkules

Delegation in Norway

Victoria Mesas

Marketing & Delegation in Sweden

Eduardo Moretti

Accounting, Tax, Labor

Contact us if you want to tell us about your project and receive more information about our services.

faviconMesa de trabajo 5

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